we do everything in-house. you tell your story once, and we get to work. we don't hand your case over to someone else. we're not negotiating something we weren't involved in.

4 generations

we're family operated and run. we know insurance recovery.
and it means something to us.

100 years

we've been in this business for decades. it shows. 

10+ dedicated professionals

we know the business through and through. we're high-tech and hands on, but we're also the largest firm in new england - not a one-man show. 

24 hours a day

we know tragedy doesn't have normal business hours.
we're there when you need us. 

We're proud of our history

Solomon Swerling grew up in Boston’s West End, across from a fire station.  A self-proclaimed “firebug,” Solomon would travel to fires across Boston, seeing first-hand how devastating they were for home and business owners.  A well-educated man, Solomon began to help business owners navigate insurance claims after fires, and in 1898, Swerling Milton Winnick was born.

Solomon’s tradition of compassion and expertise continues to this day, as a fourth generation runs the family business. Principals Diane Swerling and Dayle Swerling Burke proudly carry on the legacy of their father Bruce, grandfather Dan and great-grandfather Solomon: helping families and businesses in a time of great stress and need.

Joined in the 1970s by another family, the Winnicks, Paul Winnick and his son Jeffrey continue with the Swerlings in handing down the family business from one generation to the next, maintaining the same dedication to SMW’s reputation for excellent client service and optimal results. 

SMW is proud to be the largest and oldest public insurance adjusting firm in New England, boasting a loyal client base that includes some of the largest property management companies on the East Coast.

SMW’s teams have helped families and businesses recover from the most devastating Atlantic and Caribbean hurricanes, setting up camp in Florida or the Virgin Islands to help residents put their companies and lives back together.  Volumes of thank you letters reiterate a similar theme:  “Hiring SMW was the best decision we made…they supported us emotionally and financially – we could not imagine going through this without them.”

 “At the end of the day, it’s really about helping people through what can be the worst time in their life – after they may have lost everything they own, their home and all of the memories and keepsakes it contained.  Being here for our clients isn’t just what we do – it’s who we are.” – Diane Swerling

Meet your dedicated team

we bring together a deep roster of professionals who collaborate as one team, combining individual expertise and specialization to work together - for you. 

every team member has passed strict state examinations covering insurance law and building construction procedures and is a licensed loss adjustment expert. 

Paul Winnick


Since 1976, when he was recruited to join SMW by Bruce Swerling, Paul Winnick has built a reputation as a leader in the insurance adjustment field. Paul's hard work and dedication have allowed SMW to reach businesses and residents locally, nationally and internationally. On a daily basis, Paul brings his experience and extensive knowledge to bear in resolving the most sophisticated and complex cases for SMW clients.

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Diane Swerling

Vice President, SPPA

Since joining SMW in 1994, Diane Swerling has proudly carried on her father's legacy. She focuses on SMW's most complex and significant cases, including major residential, business and personal property losses, and business interruption claims. In addition to representing clients, Diane manages all internal operations at SMW, insuring that everything runs smoothly so that the SMW team can focus all of their attention on client claims.

Dayle Swerling Burke

Principal, SPPA

During her more than twenty years working diligently for SMW clients, Dayle Swerling Burke has earned a stellar reputation in the industry and with insurers. Unlike most Public Insurance Adjusters, who farm out the detailed work of cataloguing each item lost or damaged in a catastrophe, SMW is fortunate that Dayle keeps that work in-house. She spends most of her time out in the field, preparing detailed inventories of personal property in homes and buinesses.

Adam Swerling

Client Relations

Adam is part of the fifth generation of Swerlings to work with the SMW team. With a marketing and accounting degree and more than five years of experience in insurance adjusting, Adam works with prospective SMW clients, helping them connect with a specialized team to successfully resolve their claim.

Jeffrey Winnick

Client Relations

Although Jeffrey joined the SMW team ten years ago, he has always been a part of the SMW family, as he joins in his father's footsteps helping prospective and new clients, and making sure that they are well cared-for during the claims process. "Seeing the sigh of relief - and the weight lifted - as a client realizes we are taking control of their claim, and they no longer have to worry, gives me tremendous pride."

Bryan Holtzman

Building Adjuster

With more than 15 years of experience at SMW, Bryan follows in his great-great grandfather, Solomon's, footsteps as part of the SMW family. His construction expertise allows him to help SMW accurately estimate every part of a building claim to insure that each client finds his family or her business in a re-built home or building that exceeds expectations.

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Jenn Jennings

Inventory Specialist

Jenn developed her keen eye for detail and high-level organizational skills through decades of project management work in the film industry. Having overseen intricate building restoration projects, exacting set productions and complex corporate relocations, Jenn understands that no two claims - or properties - are alike, and takes personal pride in working closely with clients to accomplish their specific goals.

Mindi Labella


A part of the SMW team since 2009, Mindi is a CPA with a background in forensic accounting. She specializes in commercial losses, business interruption, extra expense and time element claims, and brings her business background to bear in representing clients' interests. "I make sure that my clients can focus on their regular business operations, and get back to business as usual as soon as possible."

Ross Landers


Ross works with SMW clients on a variety of claims, utilizing his more than 25 years of building and remodeling experience to accurately estimate reconstruction and other costs after a loss. With more than ten years of focus in the insurance restoration industry, Ross is also a former licensed construction supervisor, and is an OSHA and lead safety certified contractor. His extensive construction experience makes him a valuable asset to SMW’s clients, especially those with complex restoration and rebuilding needs.

Matt Roux

Building Adjuster

Matt has more than 15 years of experience in construction, insurance adjusting and insurance restoration. His extensive expertise, client service background and customer relationship management experience benefit SMW’s clients in all aspects of the claims process.

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Tony Scarpellini

Building Adjuster

Tony brings his hands-on construction experience to help SMW's clients, and specializes in helping residential and commercial clients rebuild their home, business or industrial facility. He has more than ten years of experience in construction oversight and building claims adjustment.

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Siobhan Sheils

Personal Property Adjuster

Siobhan has been part of the SMW team for over 20 years, focusing on personal property and loss of use claims. Her extensive experience in personal property inventory and valuation helps her achieve her primary goal: keeping her clients happy and satisfied with both the process and settlement of their claim.

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Maureen Spognardi

Office Manager

For almost ten years, Maureen has been tasked with keeping things running smoothly at SMW. From greeting you as you walk in the door to keeping client databases organized and complete, Maureen coordinates all administrative matters in-house at SMW.

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A good day at work means making sure things run smoothly, and people can get back to their lives.
— Diane Swerling, Vice President

We understand what's at stake. 

We will not settle for less than the best possible outcome for each of our clients.
We are proud to have a depth of experience and track record of success in:

Real Estate

"Because of your reputation, skill, knowledge and professionalism, you have been able to consistently obtain excellent results for Winn."

more real estate
testimonials >


"What began as an extremely traumatic event has, through time, transformed into a positive and affirming experience for my family."

more residential
testimonials >


"Paul guided the Board of Directors and me personally through this jungle and proved to us that this firm was not just about settling with an insurance company."

more condominium
testimonials >

Retail / Hospitality

"I do not know what I would have done if we did not hire your firm."

more retail / hospitality
testimonials >


"With your experience, counsel and negotiating we convinced the insurer to begin paying the claim..."

more manufacturing
testimonials >

Unique Claims

"We are grateful to you and your colleagues for persevering in helping us to negotiate a fair and ample settlement."

more unique claims
testimonials >