About Us

Principals


Bruce Swerling, President and Treasurer
"It's important that business and homeowners have someone to stand up for them. It feels great to help a client work through the complexities of an insurance claim and obtain the settlement they deserve to make them whole again."

On March 2, 2011 we lost our father, partner, mentor and friend, Bruce Swerling. Bruce was not only an insurance icon throughout his 40 plus years in the business, but a teacher to everyone he worked with. People on “both sides of the fence” respected Bruce because he was always a true professional who exhibited a wealth of knowledge and the utmost integrity, and always treated others with fairness, decency and good humor. Swerling Milton Winnick was fortunate to be taught by one of the best in our industry and we are honored to continue his legacy.

Diane Swerling, SPPA
"After a loss to a home or business, people have so much to worry about. I went through a fire at my home and business, so I understand what it's like. It's a good feeling to be able to help people and give them sound advice."

Paul Winnick, Executive Vice President
"Every day is a new challenge because each of our client's claims is so unique. It's satisfying to know that we can tackle different situations and circumstances, and help people put their lives back together after a loss."

Jim Harlor, Executive Vice President, SPPA
"I enjoy meeting a wide variety of people and helping them navigate through the complexities of the claims settlement process and successfully resolve their claims."

Dayle Swerling Burke
"I love meeting new people, even when the circumstances are not ideal. It is gratifying to know that we are able to help them through one of the toughest times in their lives."